To gain an old school feel we went back to basics and developed old school marketing material. Posters, catalogues, swag and other print pieces were developed along with digital marketing channels. A rugged feel and color scheme was blended with modern font families and design. The marriage of old and new gave OD:30 just what they needed – a fresh, yet established, identity.
We have worked with Shawn and Loud Crowd for years. When developing a vision for our brand, Shawn was the first person contacted and he was instrumental in brining the vision of OD:30 to life. He has a knack for executing a concept at a very high level and can do so across multiple mediums. This ability to bridge a consistent theme across the entire branding story was critical to the selection of Loud Crowd as a resource. From logo design, website design, catalog design and layout, and more, his fingerprints are all over our brand. Shawn provides excellent service, communication and value, and has been a trusted ally in the OD:30 journey.Mark Etzbach, President